Ban ki-Moon is the UN Secretary General. Did you know that? Award yourself 10 points if you did. If you didn’t, then you’re not alone. Mr Ban’s current profile is pathetic. Ban’s predecessor, Kofi Annan, worked the room, internationally speaking, like an absolute champ.
To be fair, Ban has only been in the Big Chair for the last two months, but time’s a-wasting. Ban ki-Moon The Brand is in crisis. It’s time for some solid thinking about a possible re-launch or at least a re-positioning of the Ban Man.
Elevate the Insignificant,