Culture

Marketing, Huh?!

Creativity and commercialism collide

Zeitgeisterinos,

Most of us have developed effective filters for advertising. We know when we’re being sold to or marketed at. So it’s pleasant to see something new. I say new in the sense that this piece of advertising makes no sense at all.

Yesterday, I was walking from the Perth train station and into the city when I spied this in Myer’s window. After walking on for half a dozen steps, I turned back and took another look because it didn’t compute.

As far as I can tell the message is: “after shopping for great fashion why not visit our café and enjoy a hot beverage and a…” And a what? What IS that? A bagel with sesame seeds? A donut with sprinkles? Why is it circling that mannequin like a doughy life preserver or the rings of Saturn rendered in pastry?

I figured the interpretation of this mercantile art installation was beyond me, so I whipped out the trusty Nokia and took a photo. Seriously, what the heck is going on here?

Mr Trivia

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